How can Entala help your start-up business?

Congratulations! You have decided to start a business.

Whether you are a sole trader or building a larger organisation with multiple regional offices, you will certainly be aware that Telecoms and IT infrastructure is essential for day to day operations.

There is vast choice and complexity in the Telecoms and IT market. We help you to focus your precious time and limited budget on your core skills and building a pipeline of customers. In the same way that your accountant can save you money with a wide and current knowledge of tax law, we can do the same for infrastructure with specialist knowledge in this field and partnerships with best in class suppliers.

An Entala consultant will assess the needs of your business and walk you through the options available. We can then supply products and solutions tailored to your needs today and future proofed for your expected growth. These are backed by a personal, friendly service and, of course, highly competitive prices.

What size of business does Entala help?

We can add value to almost any size business. The solutions we provide for start-ups range from supplying and installing large scale telephone systems through to project managing Website design and running SEO campaigns through to supplying a cost-effective phone line and mobile contract to a sole trader.

What are the areas you cover?

To determine the best solution for your current and future needs the following areas need to be considered:

Telecoms

Deregulation of the UK Telecommunications market has resulted in fierce competition and new services being created virtually every day. This means better choice and more cost-effective solutions are available to you but can also makes selecting the best provider a daunting task. You will need to build a picture of your expected profile:

• Outgoing calls - What is my expected call profile (frequency, local/national international)?
• Incoming calls - Do my customers expect non-geographic free-phone or local rate numbers when calling for sales or support?
• What are my hours of operation? Do calls need to be answered in my absence?
• What are my mobile requirements? Does this include email whilst on the road?
• Could I benefit from a dedicated phone system? Are any of the more recent technologies such as VOIP applicable?

Website development and Internet Marketing       

Imagine this scenario: a potential customer is trying to find your website to contact you and place an order. They do a quick search on Google and come across an interesting deal from a direct competitor ... they call them instead.

With recent surveys showing that 74% of buyers use the internet to research products and suppliers before making a purchase, a credible website is no longer a nice-to-have but an essential business tool.

• What function does my website need to serve? What is the 'call to action'?
• What image do I need to portray?
• How do I register an internet domain and how should I host my site?
• What is my target audience?
• How am I targeting this audience and driving them to the site?
• Do I need a pay-per-click (PPC) or Search Engine Optimization (SEO) campaign?
• How do I determine the most effective keywords?
• How am I ensuring visitors are converted to paying customers?
• How am I analysing and measuring success?

Having the best site on the web is meaningless if you are not attracting the correct audience. Similarly a high hit rate is meaningless unless those visitors are led through the site and converted into customers.

For almost all businesses starting up today, a credible and relevant presence on the internet needs to be a vital component of the strategy.

IT Infrastructure

• What hardware, software and networking do I need?
• What are the advantages of leasing for a small business?
• What if something goes wrong? What IT support options are available?
• What is my backup strategy?
• What broadband and package best suits my needs?
• Do I need a local or hosted email server? Is this supported by my mobile device?

Above are a just a few of the questions that need to be considered for all but the smallest of start-up companies.